
85% profit margin
55 patients a week. Hits the gym every day and spends more time at home with his partner. $150 on the first visit. No discounts, no agencies, no scale-bro tactics.
If I showed you how to build a lifestyle practice that sees 55 patients, takes home $200k a year, and needs no staff — would you do it?
A third of the patients you’re carrying now. Double the income. No staff, no agency, no debt that chose your volume for you.
DM Angus on InstagramWhat if I could show you the 8 steps it takes to set up, launch and market a practice that actually pays you?
I help associates become practice owners. And in the Day1 Challenge I’m going to show you the two things stopping you from owning your own practice. The same two things your boss wishes they knew today. And still don’t.
What are they? Simple.
Number one, how do I create the practice that is authentic to me?
Sadly most owners don’t even get to think about that question because the second question squashes the dream.
How do I even fill a practice?
So when they decide they can’t build it their way, they go one of two directions. They overcorrect into something that doesn’t work, or they end up practicing exactly the way their boss did. By default. By accident. They become a non-playable chiropractor (NPC).
The answer to both of these questions is locked behind 8 skills.
…and you stay in scarcity. Stay in security. Stay working in a model that burns you. And when you do eventually leave, you default to the only model you’ve ever seen up close. Your boss’s. You will literally build a practice you hate.
…and be the chiro who is successful from day one of owning your practice.
Not the Tuesday you’re having now. The one twelve weeks from now.
You’re seeing a third of the patients you’re carrying now, taking home $200k a year, with no staff, no agency, and no debt that chose your volume for you.
That’s not a fantasy. It’s just smart business.

55 patients a week. Hits the gym every day and spends more time at home with his partner. $150 on the first visit. No discounts, no agencies, no scale-bro tactics.

Within three months of opening, Jack crushed his six month goal. Four days a week, golf twice, morning coffees with his partner every day.

Watch how Ryan took his new practice and created a specific offer for an ideal patient.

Left his associate role and within three months was seeing 300 patients in his own practice. Built his own way.
None of them are lucky. None of them are outliers. They followed the same system, in the same order, and built a practice on their terms instead of someone else’s.
Know your numbers before you open the door, so every decision has a reference point instead of a guess
Build a business model around the life you want, not the other way around
Create a personal brand that pulls the right patients to you, so you’re not chasing anyone
Know your ideal patient so well you can out-perform someone paying a videographer three grand, with your phone on selfie mode
Build a product stack patients will pay well for and tell their friends about
Design an offer that converts, so the sales conversation stops feeling like selling
Run Meta ads that bring in new patients without an agency touching your account
Read your own numbers and make decisions from data, not gut feel
Following the DPD system, Define, Pull, Deliver, you will design your practice, pull your ideal patients, and deliver care that is uniquely yours.
No passive watching. No skipping ahead. Each level has the playbooks, the resources, and a progress check. Submit it, the next one opens.
You walk out with a finished launch blueprint, a product you can sell, a brand that pulls patients, and a room full of Day1s your boss wishes they had.
If you don’t have your complete launch blueprint to fill your new practice by the end of 12 weeks, we work for free until you do. No conditions. No fine print.
You’re an associate or recently launched owner with real ambition, a philosophy you actually believe in, and a willingness to do the work. If you’re ready to build on your terms and not afraid to stand for what you believe in.
You want a script handed to you, if you’re happy giving half your pay to your boss, or if you’re too scared to go all in on yourself.
The good ones are already leaving. Quietly, one at a time. Building small, lean, profitable practices full of patients they love. Fewer patients. Better care. More money. An actual life.
You’re already good enough. You already have the volume. The only thing you’ve been missing is the pathway.
If that’s you, you’re 12 weeks away.
DM Angus I’m In
on Instagram and he’ll take it from there.